Skip to content

Open to marketing internships & projects

Tina Farah

Marketing Student · Digital Marketing & Paid Media

I turn audience insight into content and campaigns that actually move the numbers.

Get in touchView experienceKaftoun, Lebanon

About

A marketer who reads the data

I'm a Marketing student at the Lebanese American University, specialising in digital marketing, paid media and content strategy. Across four brands at VLAB and now at Afkar Advisory Group, I've built social strategies end to end — from concept and scripting to filming, publishing and reading the analytics afterwards. I care most about the part where creative meets measurement: understanding an audience well enough to make content for them, then using the data to make the next round better.

Focus
Paid media & content strategy
Based in
Kaftoun, Lebanon

Experience

Where I've worked

  1. Marketing Intern

    Afkar Advisory Group

    April 2026 – Current

    B2B brand and content work for a business advisory firm.

    • Created social media content reflecting Afkar Advisory Group's brand identity, targeting business-oriented audiences
    • Structured content calendars for LinkedIn and Instagram to improve consistency and planning efficiency
    • Helped shape content strategy by identifying relevant topics and translating them into engaging posts

  2. Social Media Intern

    VLAB

    Internship

    Lebanon Rental · Dr. Riad Srour Physiotherapy Center · Aqua · Lebanon Property

    • Developed and implemented tailored social media strategies for four businesses across Instagram, TikTok, Facebook and LinkedIn
    • Planned, filmed and produced photo and video content adapted to each brand's audience and objectives
    • Wrote creative scripts, captions and content concepts for promotional, educational and brand-awareness campaigns
    • Analyzed platform performance, audience engagement, reach and content effectiveness per business
    • Used performance insights to optimize content strategies, posting formats and platform-specific communication
    • Developed LinkedIn strategies to strengthen brand visibility, professional positioning and engagement
    • Created "Lebanizi," a custom Claude AI skill to generate and adapt content in Lebanese-style language
    • Implemented automated messaging workflows to improve customer communication and lead engagement
    • Maintained distinct brand identities and tones of voice across real estate, rental, healthcare and leisure
    • Supported end-to-end content creation from ideation and scripting to filming, publishing and analysis

Featured project

Maison T

Instagram growth + 3 Meta Ads campaigns

Managed the Instagram presence of small business Maison T — boosted content, enhanced visuals and increased exposure, reach and sales, while analyzing the results of 3 campaigns using Meta Ads Manager.

Channel
Instagram
Paid campaigns
3 via Meta Ads Manager
Focus
Reach, exposure & sales

Education

Studies

  • Fall 2023 – Current

    B.S. in Marketing, minor in Public Relations & Advertising

    Lebanese American University

    Expected graduation: May 2027

  • September 2007 – June 2023

    High School Diploma

    SSCC, Batroun, Lebanon

Beyond class

Extracurricular & volunteering

  • Treasurer

    2023 – Present

    Caritas Lebanon Youth, Batroun

  • Volunteer

    March 2025 – Present

    Lebanese Red Cross, Batroun

    Emergency Medical Technician, Basic

Certifications

Certified & current

  • Inbound Marketing Certification

    HubSpot Academy

    November 2025

  • Digital Marketing Certification

    HubSpot Academy

    November 2025

  • Social Media Certification

    HubSpot Academy

    November 2025

Skills

Soft skills

5 items

  • Active listening & effective communication
  • Adaptability & leadership
  • Teamwork
  • Problem solving & critical thinking
  • Creativity

Technical & marketing skills

15 items

  • Marketing data interpretation & reporting
  • Customer segmentation
  • KPI tracking (CTR, ROI, ROAS, CAC)
  • Campaign planning & optimization
  • Retargeting & remarketing
  • A/B testing
  • Paid advertising strategy
  • Funnel building
  • Keyword research
  • Content strategy & calendar planning
  • Social media strategy
  • Social listening
  • Performance analysis
  • Landing page optimization
  • Conversion testing & insights

Programs & software

10 items

  • Microsoft Office (Excel, Word, PowerPoint)
  • Meta Ads
  • Meta Ads Manager
  • SEMrush
  • Canva
  • Hootsuite
  • Shopify
  • HubSpot
  • Claude (Chat / Design / Code)
  • ManyChat

Languages

How I communicate

  • Arabic

    Native

  • English

    C1 — Advanced

  • French

    B2 — Upper intermediate

Contact

Let's connect

Open to internships, freelance projects and marketing collaborations. The quickest way to reach me is email.